Cliff Young
Professor • Associate Dean of Infrastructure • IT and Building
Dean's Office • Marketing

BUSB 6000C

Clifford Young is the associate dean of faculty, staff, and operations. After serving in the Air Force for six years as an F-4 pilot, he entered the PhD program at the University of Utah in 1976, graduating in 1980. He also taught at Oklahoma State University and the University of Utah. His expertise is in the area of marketing research methodology, survey development and research analysis, with experience in sales and sales deployment analysis.

Young is published in top marketing and management journals including the Journal of Marketing, Journal of Retailing, Journal of Public Policy and Marketing, Journal of Personal Selling and Sales Management, The Journal of the Academy of Marketing Science, The Academy of Management Journal, among others. Recent publications have focused on cross-cultural analyses of customer perceptions of services.

He is also a consultant with a sales management and training company and with the National Insurance Corporation. His memberships include the Academy of Marketing Science and the American Marketing Association Research. He has reviewed for such journals as the Journal of Personal Selling and Sales Management and Journal of Business Research.


PhD Marketing, University of Utah

MBA, University of Utah

BS Physics, Colorado State University

Areas of expertise


Marketing Research

Statistical Methods

Publications and presentations

JH Gerlach, CG Wu, LF Cunningham, CE Young. “An Exploratory Study of Conflict over Paying Debian Developers,” The International Journal of Open Source Software and Processes. 2016.

K Grant, CE Young, DW Cravens, TN Ingram, RW LaForge. "Analysis of Sales Organization Effectiveness in Australian Companies," Academy of Marketing Science (AMS) Annual Conference. 2015.

“Service Perceptions in China,” Journal of International Marketing Strategy. 2014.

C. Wu, J.H. Gerlach and C. Young, “Examining the Determinants of Effort among Open Source Software Volunteer Developers” International Journal of Information and Decision Sciences. 2013.

Cunningham, Lawrence F., Clifford E. Young, Zuohao Hu, “Comparing Hybrid Services in the United States and China,” International Journal of information Systems in the Services Sector. 2013.

C. Wu, J.H. Gerlach and C. Young, “The Influence of Open Source Software Developers’ Motivations on Satisfaction, Commitment, and Persistence: A Continuation Model” International Journal of Open Source Software and Processes. 2013.

Cunningham, Lawrence F., Clifford E. Young, and James Gerlach, “A Comparison of Consumer Views of Traditional Services and Self-Service Technologies,” Journal of Services Marketing. 2009.

Cunningham, Lawrence F., Clifford E. Young, and James Gerlach, “Consumer Views of Self Service Technologies,” Services Industries Journal. 2008.

Wu, Chorng-Guang, James H. Gerlach, and Clifford E. Young, "An Empirical Analysis of Open Source Software Developers' Motivations and Continuance Intentions,” Information & Management. 2007.

Cunningham, Lawrence F., Clifford E. Young, Moonkyu Lee, and Wolfgang Ulaga, “Customer Perceptions of Service Dimensions: Cross-Cultural Analysis and Perspective,” International Marketing Review. 2006.

Cunningham, Lawrence F., James H. Gerlach, Michael Harper, and Clifford E. Young, “Perceived Risk and the Consumer Buying Process: Internet Airline Reservations,” International Journal of Service Industry Management. 2005.

Cunningham, Lawrence F., Clifford E. Young, and Moonkyu Lee, “Customer Perceptions of Service Dimensions: American and Asian Perspectives,” Services Industries Journal. 2005.

“Work-Family Balance: Does the Market Reward Firms That Respect It?” in D. F. Halpern and S. E. Murphy, (Eds.) From Work-Family Balance to Work-Family Interaction: Changing the Metaphor, Mahwah, NJ: Lawrence Erlbaum Associates, 49-64, Cascio, Wayne F., and Clifford E. Young (2004)

"A Financial Consequences of Employment-Change Decisions in Major U. S. Corporations: 1982-2000", in K. P. DeMeuse and M. L. Marks (Eds.) Resizing the Organization - Managing Layoffs, Divestitutres, and Closings: Maximizing Gain While Minimizing Pain. San Francisco, CA: Jossey-Bass, 131-156. Cascio, Wayne, and Clifford Young (2002)

"Edu-Stat, Statistics for Educational Institutions," Computer program and instruction guide for Zikmund, William G., Business Research Methods, 5th ed., Chicago: The Dryden Press. Also for Churchill, Gilbert A. Jr., Basic Marketing Research, 3rd ed., Chicago: The Dryden Press, and for Weiers, Ronald M., Introduction to Business Statistics, 2nd ed. Chicago: The Dryden Press, Young, Clifford E. (1994)


Outstanding paper JPSSM 1994, Sorenson Best Paper Award 2002, John B. Rogers Term Professorship 2004