Woody Eckard

BUSB 5012

Since joining the Business School, E. Woodrow Eckard has earned five annual awards for research and one each for teaching and service. He has served as the finance program director, the professional MBA program director, and the chairmen of the primary unit, a committee responsible for faculty tenure and promotion decisions. Immediately following his doctorate, Eckard was employed for five years on the General Motors corporate economics staff, where he was manager of regulatory economics. He was also employed as a civil engineer for four years prior to his graduate studies.

Eckard’s research area is industrial organization economics. The focus is on the relationships between the organization and regulation of industries and markets, and various measures of economic performance such as price, cost, profit and consumer welfare. His current research mainly involves the economics of the sports industry. Specific topics including the impact of sports league organization and regulation on playing field competition, and the effect of NCAA regulation of athletes on their academic performance, including graduation rates. He has also studied such topics as insider trading, mergers, advertising, and industrial concentration. His work has been published in such leading academic journals as the American Economic Review, the Journal of Political Economy, the Journal of Sports Economics, the Journal of Sport Management, the Review of Economics and Statistics, the Journal of Law and Economics, and Economic Inquiry.


PhD Industrial Organization Economics, UCLA Anderson School of Management

MBA, UCLA Anderson School of Management

BCE Civil Engineering, Georgia Institute of Technology

Areas of expertise

Industrial Organization

Sports Economics

Financial Economics

Competition Regulation

Economics History

Publications and presentations

“The NCAA’s Graduation Success rate: How Successful Is It?" Research in Higher Education, vol. 61, no. 6 (September): 780-793. 2020

“Does the NCAA’s Collegiate Model Promote Competitive Balance? Power-5 Conference Football Versus the NFL." Journal of Sports Economics, vol. 20, no. 5 (June): 654-670. 2019

“The Uncertainty-of-Outcome Hypothesis and the Industrial Organization of Sports Leagues: Evidence from U.S. College Football” Journal of Sports Economics, vol. 18, no. 3 (April): 298-317. 2017

“Athletic Success and NCAA Profit-Athletes Adjusted Graduation Gaps” (with Mark Nagle, Richard Southall, and Morgan Randall) Sociology of Sport Journal, vol. 32, no. 4 (December): 395-414. 2015

“Athlete Graduation Rate Gaps at Division-I State Flagship Universities: An Exploratory Analysis Emphasizing Black Males” (with Richard Southall and Robert Turner) Spectrum: A Journal on Black Men, vol. 3, no. 2 (Spring): 1-26. 2015

“Do Colleges Get What They Pay For? Evidence on Football Coach Pay and Team Performance” (with Gary Colbert) Journal of Sports Economics, vol. 16, no. 4 (May): 335-352. 2015

“Is the Bowl Championship Series a Cartel? Some Evidence” Journal of Sports Economics, vol. 14, no. 1 (February): 3-22. 2013

“The Impact of Price Discrimination on Consumer Surplus at Pop Music Concerts” (with Marlene Smith) Economic Letters, vol. 118, no. 1 (January): 222-224. 2013

“The Revenue Gains from Multi-Tier Ticket Pricing: Evidence from Pop Music Concerts” (with Marlene Smith) Managerial and Decision Economics, vol. 33, no. 7-8 (Oct.-Dec.): 463-473. 2012

“Anti-Irish Job Discrimination Circa 1880: Evidence from Major League Baseball” Social Science History, vol. 34, no. 4 (Winter): 407-43. 2010

“NCAA Athlete Graduation Rates: Less Than Meets the Eye” Journal of Sport Management, vol. 24, no. 1 (January): 45-59. 2010

“Retail Price Concentration, Transactions Costs, and Price Flexibility circa 1900” Explorations in Economic History, vol. 44, no. 1 (January): 131-53. 2007

“Professional Team Sports are Only a Game: Comment” Journal of Sports Economics, vol. 7, no. 2 (May): 234-39. 2006

“Are Autocratic Rulers Also Inside Traders? Cross Country Evidence” Economic Inquiry, vol. 43, no. 1 (January): 13-23. 2005

“Team Promotion in Early Major League Baseball and the Origin of the Closed Sports League.” Explorations in Economic History, vol. 42, no. 1 (January): 122-52. 2005

“The Law of One Price in 1901” Economic Inquiry, vol. 42, no. 1 (January): 101-10. 2004

“The ANOVA-Based Competitive Balance Measure: A Defense.” Journal of Sports Economics, vol. 4, no. 1 (February): 74-80. 2003

“Why Regulate Insider Trading? Evidence from the First Great Merger Wave (1897-1903).” The American Economic Review, vol. 91, no. 5 (December): 1329-50.Co-author: Ajeyo Banerjee. 2001

“Baseball’s Blue Ribbon Economic Report: Solutions in Search of a Problem.” Journal of Sports Economics, vol. 2, no. 3 (August): 213-27. 2001

"Free Agency, Competitive Balance, and Diminishing Returns to Pennant Contention." Economic Inquiry, vol. 39, no. 3 (July): 430-43. 2001

“The Origin of the Reserve Clause: Owner Collusion vs. ‘Public Interest’.” Journal of Sports Economics, vol. 2, no. 2 (May): 113-30. 2001