Business School Brand

Business School Brand

3 business school students walking together on campus

Design Guidelines & Resources

Two business school students conversing on a balcony

Brand Strategy & Language

three business school students conversing in a meeting room

Brand Support & Forms

Denver Built. Global Ready.

Denver built, global ready look like YOU You can see our brand articulated and highlighted through our unique YOU campaign. It’s a bold expression of our community and its aspirations through emphatically inclusive language and photography. It captures the imagination of our stakeholders. It also gives us a distinctive visual signature that commands attention across all platforms. The word “YOU”—with the "O" as a focal point—opens up a window or an aperture to our people and their stories.

The brand and its expressions are exciting, engaging, relevant, and authentic—just like the great work we do in our classrooms and community every day.  And for those who don’t know us, the brand provides a compelling story about our distinctive culture and the many ways we deliver on our promise. 

 

 

Brand Promise

Denver built. Global ready. 

This is the value or experience that our stakeholders can expect from whenever and however they interact with us. It is memorable and encapsulates our brand pillars. We use the promise in all our marketing efforts. 

Brand Essence

Inclusive business is good business. 

The essence is what makes us a purpose-driven organization—it’s our world view, our stake in the ground. In all our interviews, participants applauded our supportive, diverse (in every way) community, our ability to open up networks, and our array of highly relevant programs for every professional goal. This seamless commitment to inclusivity sets us apart even as prospects have a growing number of options and formats from which to choose.

Think of pillars as the fundamental truths about the brand. Pillars are what our core audiences find most compelling about us. Marketing campaigns and tactics may evolve, but the pillars remain constant:

We open doors and lower barriers to success.

We offer CU degrees, industry-specific training, and certificate programs in flexible and affordable formats—designed to fit every personal and professional situation. 

We open up access to the business networks that are critical to success, and help businesses get access to a wider, more diverse talent pool that reflects their audiences. 

By opening doors and lowering barriers, we set the stage for extraordinary possibilities.

We teach and develop inclusive, forward-thinking leadership.

Success in business today takes inclusive cultures where everyone can turn on a dime—together. 

At the CU Denver Business School, our students learn firsthand how different life experiences and perspectives can help teams outthink and outperform the competition.

Every student can find a role model in the diversity of our alumni. And with our research enterprise and ability to ramp up programs quickly, we ensure students and businesses capitalize on the next big opportunities.

We connect principle, purpose, and progress.

The expectations for business have never been higher: the sector has to deliver durable results while earning and keeping the trust of multiple stakeholders, every day. 

In our classrooms, collaborations, and research, CU Denver Business School proves how business can drive equitable, sustainable growth, and be a force for good.

Our Elevator Pitch

If anyone asks you to why they should align with the Business School, whether it’s as a student or a partner, we hope you’ll use a personalized version of this pitch:

Business can be a powerful force for good. But the promise of business hasn’t been extended to enough people. We want to change that. At CU Denver Business School, we make the most of being deeply embedded in the heart of Denver and the nation’s fastest growing economy to open doors and lower barriers to success. Through our programs and partnerships, we create more inclusive business networks and cultures. We can equip any future, locally and globally.

Denver built, global ready looks like YOU

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