Explore the key elements that shape the CU Denver Business School's brand communication strategy. From paid digital advertising to promoting events, we focus on cohesive strategies for success. The CU Denver campus writing style guide ensures consistency across all platforms, and our social media approach fosters meaningful, brand-aligned connections with our audience. Discover how our brand’s strategy and language work together to create impactful, engaging content.
Paid Digital Advertising Promote an Event Writing Style Guide Social Media
The CU Denver Business School marketing team places digital ads throughout the year for various programs and events. These campaigns can range from a small investment of a few thousand dollars to tens of thousands. The ads are primarily placed on social media platforms such as Meta (Facebook and Instagram), LinkedIn, and TikTok, as well as on the Google Display Network and Google Search.
The success of these campaigns is highly dependent on the duration they are available to run. Generally, the longer a digital advertising campaign runs, the more likely it is to be successful. The setup process for these campaigns typically takes four to six weeks, depending on the current workload of the Marketing team. Numerous backend components need to be implemented before the campaign can be launched.
If you have further questions about placing digital ads for your programs or events, please reach out to Jake Stechmeyer.
