Marketing touches all aspects of business
Credit hours: 30
Online and evening class options
Start terms: fall, spring, summer
Conquer the digital frontier and triumph in the marketing revolution
Digital is here to stay. Understanding how technology applies to modern concepts in marketing is vital to the success of every business. With class projects, you will analyze and create solutions to critical challenges facing companies today. The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations.
Real-world projects – most classes offer consulting projects
SendGrid, Under Armour, Ibotta, and Google
“I didn’t have the resources to quit my job and go to school full time. CU Denver gave me the opportunity to continue working while advancing my career.”
– Jennifer Leitsch '08
Director of Corporate Responsibility
A flexible program that can be tailored to your interests, we offer more specialization options than any other MS Marketing program in Colorado. Our seven specializations reflect the following trends in today’s digital age such as marketing analytics, digital marketing, brand communications, and marketing strategy.
Compared to a traditional MBA program, the in-depth MS Marketing program hones your marketing skills in topics such as consumer insights, brand building, marketing communication, services transformation, marketing analytics, and marketing strategy. You will engage with other students who are driven professionals, most of whom have significant experience in marketing. You will interact with faculty, business partners, and students who challenge one another with the scientific, practical, and creative dimensions of marketing management.
Marketing software applications bring marketing to life in the classroom and give you training in the technical skills necessary to be successful as a marketer. Our program utilizes the folowing software:
- Google Analytics
- WordPress Analytics
- Marketing Engineering by DecisionPro
- Mimic Pro Simulation by Stukent
- Microsoft Excel
Evening and online class options allow you to continue working or pick up a full-time internship to apply your knowledge. Because of our location and flexibility, this program attracts working professionals, so your peers will bring their expertise into classroom discussions.
You'll have full access to our Business Career Center team for life. With over 10 years of recruiting and advising experience, they'll help you navigate your way through the corporate recruiting process. Our connections to over 300 business partners provide exclusive opportunities to network with industry leaders. Their services include:
- Career workshops – perfect your resume, LinkedIn profile, and job search process
- Individual appointments – explore what your personal career path looks like, review your resume, or schedule a mock interview
- Career events – hone your networking skills and meet hiring managers from top companies
- Job announcements – monthly emails with the latest job and internship opportunities specific to your degree
The marketing curriculum consists of 30 credit hours of core and elective courses. Electives give you the freedom to explore one of our seven specializations. No matter your choice, you’ll be exposed to simulations, consulting projects, and guest speakers in your classes.
Marketing core (21 hours)
These classes establish a broad foundation of modern marketing skills. Course topics include:
- Marketing dynamics in the 21st century
- Marketing strategy
- Marketing challenges at the global frontier
- Services marketing for traditional and creative industries
- Consumer intelligence
- Marketing intelligence and metrics
Marketing electives (9 hours)
We offer six unique specializations to focus your degree on. These classes are updated every semester to keep up with the trends. Course topics include:
- Big data and customer relationship management
- Brand identity and integrated marketing communication
- Social media marketing
- Marketing sustainability
Specializations require 9 or more hours of related coursework and can be added or changed throughout your program.
Advanced Marketing Analytics in a Big Data World
Marketing analysts need to understand which data and which analytical techniques are appropriate to determine the solution to a marketing problem. Learn the multivariate techniques that help marketers predict future success. Course topics include:
- Advanced marketing research analytics
- Big data customer relationship management
Brand Communication in the Digital Era
The evolving digital landscape has completely changed how companies and consumers connect. But digital techniques that do not incorporate the best marketing practices are doomed to fail. Learn how to combine brand-building strategies with traditional and digital tools. Course topics include:
- Brand identity and communication strategy
- Digital marketing communication
Choose this specialization to sharpen your business acumen in global finance, accounting, management, and entrepreneurship. Course topics include:
- International finance
- Cross-cultural management
- Travel study
High-Tech Entrepreneurial Marketing
Entrepreneurship and marketing have a symbiotic connection. Entrepreneurs must understand marketing to achieve new venture success. By the same token, long-term success for any business requires insightful innovation in the market. Course topics include:
- Business model development
- Social entrepreneurship in the developing world
- New venture operations and project management
- Building biotechnology
Marketing Intelligence & Strategy in the 21st Century
Marketing is a science as much as an art, and robust marketing is not coincidental. Learn to develop a successful marketing plan based on solid consumer and market insights.
- Customize your focus with 3 approved electives that hone in on your particular interests.
Marketing and Global Sustainability
Millennials and Gen Z demand sustainable products and form communities around brands that address this need. Embrace sustainability and prepare to impact the world. Course topics include:
- Marketing and Global Sustainability
- Sustainable business opportunity
- Managing for sustainability
Sports and Entertainment Marketing
Delve into the multibillion dollar industries of sports and entertainment. Whether it’s Disney World or the Broncos, the specific needs for marketing in this field require a specialized approach. Course topics include:
- London Calling travel study
- Sports and entertainment marketing
- “Fantastical” Consumers of American Sports and Entertainment
Value 1: Think Strategically
Outcome: Understand the elements of marketing strategy and how they can be deployed to develop profitable, ongoing, market-based relationships.
Value 2: Analyze Critically
Outcome: Analyze both quantitative and qualitative information using the appropriate methods, tools, theories, and/or frameworks to develop innovative solutions for various marketing problems.
Value 3: Think Globally
Outcome: Develop marketing strategies for global markets that are logically based on a critical assessment of global issues and the impact of culture.
Value 4: Communicate Tactically
Outcome: Understand and apply the analytical models, frameworks, tools, and theories from communication, branding, and consumer behavior to determine communication tactics that support strategic marketing goals and objectives.
These objectives are assessed in relevant courses across the curriculum using assignments, presentations, and exam questions.
Marketing jobs are found in nearly all corporate, public sector, and non-profit organizations. Key areas include advertising, branding, digital marketing, marketing communications, product marketing, public relations, research, and sales. Segments are business to consumer (B2C) and business to business (B2B).
Marketing Job Titles
- Advertising Specialist/Manager/Director
- Brand Specialist/Manager/Director
- Content Creator/Strategist/Writer/Manager
- Creative Assistant/Director
- Chief Marketing Officer
- Digital Marketing Specialist/Manager/Director
- Marketing Data Analyst/Technologist/Manager/Director/Vice President
- Marketing Communications Coordinator/Specialist/Manager/Director
- Media Buyer/Assistant/Researcher/Planner/Director
- Media Relations Coordinator/Specialist/Manager/Director
- Public Relations Coordinator/Specialist/Manager/Director
- Sales Assistant/Representative/Associate/Consultant/Manager/Director/Vice President
- Social Media Coordinator/Strategist/Manager/Director
Visit our Careers page for more detailed information on the resources available.
The cost of tuition for the MS Marketing degree is different for in-state and out-of-state students.
Residents of western states may qualify for in-state tuition. The Western Regional Graduate Program (WRGP) requires that students maintain current residency of WRGP state until degree completion.
Scholarships are available for students. As a current student, you can apply for scholarships every semester. Some awards are based on program and course enrollment.
Prospective students (not yet admitted):
Newly Admitted and Continuing Students:
You can apply for additional scholarships every semester of enrollment. Some awards may be specific to individual programs or enrollment in specific courses. Certain specializations including risk management and insurance, commodities, and entrepreneurship have additional scholarship opportunities.
Dual degree options for Master of Science programs include all of our MBA programs and all Business School Master of Science programs. We design a specific degree plan so you get through both programs as quickly and cost-effectively as possible. The amount of credits in each dual degree depends on the amount of overlap between degree programs. Eligible Master of Science programs include:
- MS Accounting
- MS Business Analytics
- MS Finance and Risk Management
- MS Global Energy Management
- MS Information Systems
- MS International Business
- MS Management
- MS Marketing
If you are applying for both degrees, you will only need to submit one online application and pay one application fee. Be aware that you must meet specific admission standards for each degree. For more information about dual degree options and the application process, please contact BSchool.Admissions@ucdenver.edu.
$50 domestic, $75 international application fee
Official transcripts from each college or university attended
English language proficiency—international applicants only
Applicants are required to submit all application materials. Interviews are not a part of the admission process. To receive priority admission, we must have received your online application and all other required materials including transcripts and GMAT/GRE (if required by program) by the deadline.
You can check your admission status online through the account you created for the online application. You will receive a final decision by email within two to three weeks from the submission of all materials.
- Applicants must have completed an undergraduate program at an accredited United States college or its equivalent in another country.
- No work experience or formal business education is required for admission; however, you may have to provide a GMAT or GRE score if you do not have enough work experience, see below.
The GMAT/GRE is not required for this program
The MS Marketing program does not require GMAT or GRE scores. The minimum requirements for admission are: a cumulative GPA of 3.0 or better from a US-accredited four-year undergraduate institution or the successful completion of a graduate degree and three or more years of full-time professional work experience.
However, if you received your bachelor’s degree with a grade point average of less than 3.0 or have less than 3 years of professional work experience, you will be asked to submit a statement that outlines other indicators of exceptional motivation, such as solid upper-division performance, GMAT or GRE scores, and other relevant professional experience. The MS Marketing admissions committee may require a minimum GMAT or GRE score for students that do not automatically qualify by GPA and prior work experience.
How Decisions Are Made
The admissions committee considers each candidate’s entire record of achievement. This is demonstrated through:
- Academic transcripts
- Essay responses
- Work experience
- Extracurricular and community activities
- Letters of recommendation if applicable
- GMAT/GRE scores if applicable
No work experience or formal business education is required for admission. However, professional experience strengthens your application. Candidates with less work experience can show potential through academic and experiential success.
For any questions, please contact our admissions team at email@example.com or call 303-315-8200.
International graduate applicants must have their academic credentials evaluated by either Educational Credential Evaluators (ECE) or World Education Services (WES). If you have already had an international credential evaluation from another company, please contact CU Denver International Admissions at firstname.lastname@example.org to determine whether it meets our requirements.
To meet the English Language Proficiency (ELP) criteria, you must either showcase your proficiency through past education in English instruction or an English Language Proficiency test. If you are a citizen of a country whose official language is English, you do not have to prove proficiency. See below for a listing of accepted countries.
To claim proficiency, you must complete one of the following criteria. Please note that test scores are valid for two years.
- Submit a TOEFL score that meets the minimum requirements of 83 (IBT) or 560 (PBT).
The minimum IBT sub-scores for each section are:
- Reading: 18
- Listening: 17
- Speaking: 20
- Writing: 17
- Submit an IELTS score of at least 6.5 The minimum IELTS sub scores for the reading, listening, speaking, and writing sections are 5.5.
- Submit a copy of completion from the CU Denver ESL Academy.
- Be a citizen of a country whose official language is English. International applicants holding a citizenship from the following countries do not need to prove their English language proficiency for admission to CU Denver: Antigua & Barbuda, Australia, Barbados, Belize, Canada, Dominica, Granada, Guyana, Ireland, Jamaica, Malta, New Zealand, Saint Kitts & Nevis, Saint Lucia, Saint Vincent & the Grenadines, The Bahamas, Trinidad & Tobago, United Kingdom.
- International applicants may meet the English language proficiency requirement through any of the options below for previous coursework completed. Options for previous coursework completed which will satisfy admissions ELP requirements:
- Earn an associate or bachelor's degree in the US
- Earn a post-secondary credential (comparable to a US associate or bachelor's degree) in any of the exempt countries listed above
- Earn a post-secondary credential (comparable to a US associate or bachelor's degree) at an exempt-country-accredited school located in a non-exempt country
- Earned 12 or more credit hours in a master or doctoral degree program in the United States, an exempt country, or at an exempt-country-accredited school in a non-exempt country AND earned an overall college-level GPA of 3.0 or higher.
To be eligible for scholarships you must apply by the priority deadlines. Plan to submit materials early to expedite processing. Deadlines apply to all required documents. Please note that if you apply by the final deadlines many classes may be full.
Plan to submit materials early to expedite processing. Deadlines apply to all required documents.
- Priority: April 15
- Final: July 15
- Priority: March 15
- Final: May 15
- Priority: October 15
- Final: December 15
- Priority: September 15
- Final: October 15
- Priority: February 15
- Final: April 15
- Priority: January 15
- Final: March 15
Expand your cultural perspective with travel courses. Choose from a variety of countries and topics.
Past options have included:
Sports and entertainment in London
Marketing in Spain
Marketing in Costa Rica
Marketing and IT in Chile
Connected to the Denver Business Community
Guest speakers include executives across a number of organizations including:
- Under Armour
- Trimble MEP
“CU Denver in particular fell in line with my personal goals: study with motivated peers who already had experience to bring to the table and learn from professors that wouldn’t just throw textbooks at us and lecture.”
– Alex Linares, current student
Request More Information
Attend a graduate open house, online or in-person information session, or a GMAT test prep workshop. Visit our events page for all upcoming events.