AT A GLANCE

    Credit hours: 30

    Full-time, part-time

    Online and evening class options

    Start terms: fall, spring, summer

Conquer the digital frontier and triumph in the marketing revolution

Digital is here to stay. Understanding how technology applies to modern concepts in marketing is vital to the success of every business. With class projects, you will analyze and create solutions to critical challenges facing companies today. The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations.