Masters in Marketing

The CU Denver MS in Marketing program is the most flexible of its kind in Colorado, offering more specialization options than any other Master’s Marketing program in the state. Choose from six cutting-edge specializations designed to address the demands of today’s digital age, including marketing analytics, digital marketing, brand communications, and marketing strategy.  

Unlike traditional MBA programs, this in-depth Masters in Marketing focuses specifically on advanced marketing skills such as consumer insights, brand building, marketing communication, services transformation, and marketing strategy. You’ll collaborate with a diverse cohort of driven professionals—most with significant marketing experience—and engage with faculty and industry partners who challenge each other across the scientific, practical, and creative dimensions of marketing management.  
 

The program leverages industry-standard software and tools to bring marketing concepts to life and ensure you graduate with essential technical skills, including:  

Flexible online course options allow you to continue working or pursue a full-time internship, applying your knowledge in real-world settings. With its prime location and adaptable schedule, the program attracts working professionals who enrich classroom discussions with their expertise and insights.

The marketing curriculum consists of 30 credit hours of core and elective courses. Electives give you the freedom to explore one of our specializations. No matter your choice, you’ll be exposed to simulations, consulting projects, and guest speakers in your classes.

Marketing core (21 hours)

These classes establish a broad foundation of modern marketing skills. Course topics include:

Marketing electives (9 hours)

We offer several unique specializations to focus your degree on. These classes are updated every semester to keep up with the trends. Course topics include:

Specializations require 9 or more hours of related coursework and can be added or changed throughout your program.

Advanced Marketing Analytics in a Big Data World

Marketing analysts need to understand which data and which analytical techniques are appropriate to determine the solution to a marketing problem.  Learn the multivariate techniques that help marketers predict future success. Course topics include:

• Advanced marketing research analytics
• Big data customer relationship management

Brand Communication in the Digital Era

The evolving digital landscape has completely changed how companies and consumers connect. But digital techniques that do not incorporate the best marketing practices are doomed to fail. Learn how to combine brand-building strategies with traditional and digital tools. Course topics include:

• Brand identity and communication strategy
• Digital marketing communication

Global Marketing

Choose this specialization to sharpen your business acumen in global finance, accounting, management, and entrepreneurship. Course topics include:

• International finance
• Cross-cultural management
• Travel study

High-Tech Entrepreneurial Marketing

Entrepreneurship and marketing have a symbiotic connection. Entrepreneurs must understand marketing to achieve new venture success. By the same token, long-term success for any business requires insightful innovation in the market. Course topics include:

• Business model development
• Social entrepreneurship in the developing world
• New venture operations and project management
• Building biotechnology

Marketing Intelligence & Strategy in the 21st Century

Marketing is a science as much as an art, and robust marketing is not coincidental. Learn to develop a successful marketing plan based on solid consumer and market insights. 

• Customize your focus with 3 approved electives that hone in on your particular interests.

Marketing and Global Sustainability

Millennials and Gen Z demand sustainable products and form communities around brands that address this need. Embrace sustainability and prepare to impact the world. Course topics include:

• Marketing and Global Sustainability
• Sustainable business opportunity
• Managing for sustainability

We offer this degree entirely online. 

Tuition

The cost of tuition for the Masters in Marketing degree is different for in-state and out-of-state students.

Residents of western states may qualify for in-state tuition. The Western Regional Graduate Program (WRGP) requires that students maintain current residency of WRGP state until degree completion.

Scholarships

Scholarships are available for students. As a current student, you can apply for scholarships every semester. Some awards are based on program and course enrollment.

Application Process

Applicants are required to submit all application materials. Interviews are not a part of the admission process. To receive priority admission, we must have received your online application and all other required materials including transcripts and GMAT/GRE (if required by program) by the deadline.

You can check your admission status online through the account you created for the online application. You will receive a final decision by email within two to three weeks from the submission of all materials.

Admission Requirements

• Applicants must have completed an undergraduate program at an accredited United States college or its equivalent in another country.
• No work experience or formal business education is required for admission; however, you may have to provide a GMAT or GRE score if you do not have enough work experience, see below.

The GMAT/GRE is not required for this program

The MS Marketing program does not require GMAT or GRE scores. The minimum requirements for admission are: a cumulative GPA of 3.0 or better from a US-accredited four-year undergraduate institution or the successful completion of a graduate degree and three or more years of full-time professional work experience.

However, if you received your bachelor’s degree with a grade point average of less than 3.0 or have less than 3 years of professional work experience, you will be asked to submit a statement that outlines other indicators of exceptional motivation, such as solid upper-division performance, GMAT or GRE scores, and other relevant professional experience. The MS Marketing admissions committee may require a minimum GMAT or GRE score for students that do not automatically qualify by GPA and prior work experience.

How Decisions Are Made

The admissions committee considers each candidate’s entire record of achievement. This is demonstrated through:

No work experience or formal business education is required for admission. However, professional experience strengthens your application. Candidates with less work experience can show potential through academic and experiential success.

For any questions, please contact our admissions team at bschool.admissions@ucdenver.edu or call 303-315-8200.