Align with America's Emerging Majority
The University of Colorado Denver Business School and series partner, XL Edge, Denver's certified multicultural marketing firm, will host a business speaker series dedicated to advancing the practice of diversity, equity and inclusion among Colorado’s leaders in higher education, business, nonprofit and government. We invite you to attend Denver’s Multicultural Business Series, “Align with America’s Emerging Majority”, a quarterly series where attendees can meet the guest speakers, expand network opportunities and enhance their individual and organization’s cultural aptitude.
The vision for the multicultural business series, “Align with America’s Emerging Majority”, is to help leaders:
- Align the organizational mission and values with stated DEI objectives and learn how to integrate them into the general business plan.
- Leverage DEI as an innovative advantage as the organization prepares for 2040 when America becomes a minority-majority.
- Improve accessibility for those that DEI programs are intended.
- Foster collaboration between local leaders and CU Denver Business School faculty and administration on the road to establishing successful DEI practices.
We hope you and your colleagues will join us for our upcoming series. Please see below for registration details.
Past Events
Cultural Credibility Creates Commercial Viability
Angel Colón, Head of Diversity, Equity & Inclusion | Designer Brands Inc./DSW
Armando Martín, CEO | XLEdge & Office of Diversity & Inclusion | City of Westminster
CU Denver Business School and XL Edge were proud to host “Cultural Credibility Creates Commercial Viability” with Angel Colón, Head of DEI at DSW and Armando Martín, CEO at XL Edge, during the latest Multicultural Business Series, “Align with America’s Emerging Majority”.
Angel and Armando explored what it means to be culturally authentic and how genuine cultural engagement can drive business success through improved customer experience. They delved into the strategic integration of cultural credibility into business models and shared their experiences and practical approaches for leveraging cultural insights to enhance brand identity, product development and market reach.
Driving Community Impact Through Your Business
Richard Bynum, Chief Corporate Responsibility Officer | PNC Bank
CU Denver Business School and XL Edge hosted "Driving Community Impact Through Your Business" with Richard Bynum, PNC Bank's Chief Corporate Responsibility Officer, at the latest Multicultural Business Series, "Align with America's Emerging Majority".
Richard shared the core tenets of PNC’s corporate responsibility efforts and the building blocks of the bank’s $88 billion Community Benefits Plan designed to advance the company’s mission of helping all move forward financially. He also discussed how establishing and adhering to clearly defined core values provides an organization the opportunity to become a good corporate citizen while serving all stakeholders.
Creating a Thriving Diverse Workforce
Panelists:
Ron Arguello, Assistant City Attorney | City of Westminster
Michelle Campbell, Principal & CEO | Diverse Talent
Shannon Jones, Chief People Office | First Bank
Moderator:
Sabah Cambrelen, Workforce Transformation Partner | PwC
Read the event write up online!
The CU Denver Business School and XL Edge hosted an exclusive panel event “Creating a Thriving Diverse Workforce” during the latest Multicultural Business Series, "Align with America's Emerging Majority". Panelists included Ron Arguello, Assistant City Attorney, City of Westminster, Michelle Campbell, Principle & CEO at Diverse Talent, LLC and Shannon Jones, Chief People Office at FirstBank.
HR Executives took the stage to deep dive into their organization’s hiring and promoting practices amongst diverse talent. Moderator, Sabah Cambrelen, Workforce Transformation Partner at PwC, prompted the panel on their roles to balance workforce diversity within their companies and provide best practices to help align workforces with the emerging majority.
The Hispanic Advantage: Why the Latinx Market is Pivotal to Your Organization's Success
Sindy Chapa, Ph.D., Dirctor, Center for Hispanic Marketing Communication | Florida State University
Read the event write up online!
CU Denver Business School and XL Edge hosted Sindy Chapa, Ph.D., Director of the Center for Hispanic Marketing Communication at Florida State University (FSU) at the next Denver's Multicultural Business Series, "Align with America's Emerging Majority".
Sindy discussed the power of influencer marketing and spoke to new marketing and media trends in the Hispanic market. One out of four children born in the United States is Hispanic and/or Latinx, and as this new generation assumes their buying power, it will become even more important to focus marketing efforts on Hispanic and Latinx communities.
Collaborative Impact: How an Inclusive Culture Powers Transformation
Loren Hudson, Sr. VP & Chief Diversity Officer | Comcast Cable
Read the event write up online!
CU Denver Business School and XL Edge hosted Loren Hudson, Sr. Vice President & Chief Diversity Officer at Comcast Cable at the Denver Multicultural Business Series, "Align with America's Emerging Majority".
Loren shared insights on ways Comcast is fostering a culture of inclusion by encouraging, supporting, and celebrating diversity and intentionally creating opportunities for belonging and purpose through employee engagement and career development programs and initiatives.
Supplier Diversity- Pathway to DEI Success
Rona Fourté- Vice President, Global Supplier Diversity | CBRE
Read the event write up online!
CU Denver Business School and XL Edge hosted Rona Fourté, Vice President of Global Supplier Diversity at CBRE, as the inaugural speaker of Denver's Multicultural Business Series, "Align with America's Emerging Majority".
Rona discussed how supplier diversity can advance an organization’s commitment to DEI and serve as a starting point for those launching DEI programs or looking to expand existing DEI initiatives by actively reaching out beyond their traditional supplier networks. Rona brings valuable insights from real-world experience at well-known multinational brands in retail, transportation and real estate.
CU Denver Business School
The University of Colorado Denver (CU Denver) is ranked #1 in Colorado for campus ethnic diversity and social mobility by U.S. News and World Report. At the CU Denver Business School, we make the most of being deeply embedded in the heart of Denver and the nation’s fastest-growing economy to open doors and lower barriers to success. Through our programs and partnerships, we create more inclusive business networks and cultures. We offer more degree choices than any other business school in Colorado. We can equip any future, locally and globally.
AACSB global accreditation places the CU Denver Business School in the top five percent of business schools worldwide. The Business School has over 1,700 undergraduate students, 1,500 students enrolled in graduate programs, and 27,000 alumni.
XL EDGE / XL Holdings Group, LLC
XL EDGE / XL Holdings Group, LLC is an independent minority woman-owned and certified multicultural marketing holding company. XLE offers business strategy and consulting, marketing services, DEI Communications leadership, digital and retail consumer excellence. XLE offers the insights and experience required to win in today's highly diverse America. XLE has worked with recognized brands like Kroger, Post Foods, Home Shopping Network, Coke, Kraft, Procter & Gamble among others. XLE has recently ventured into higher education, public agencies and nonprofit organizations to help them align with the emerging minority majority. To learn more about XLE, visit www.xledge.com.
