Convenient classes in the heart of downtown Denver
Credit hours: 120
Full-time, part-time, most classes have online options
Start terms: fall, spring, summer
Learn with purpose
Break through the noise with your message. Learn how to talk to the right people at the right time to help companies reach and keep customers. With an analytical component added throughout your coursework, you’ll also learn how to track progress and evaluate campaigns for their success. This degree dives deep into topics such as branding, promotion, research, and strategy.
Our undergraduate students are motivated individuals who chose CU Denver to turn their passion into a career they love. Our program supports that mission by incorporating applied coursework into our classes. Distinguishing features of our program include:
- Learn by doing – a required experiential learning component as a part of your degree
- Well-rounded education – build a foundation in liberal arts classes before honing in on your business education
- Access to business leaders – close proximity and close ties to businesses make it easy for executives to visit our classrooms and career events
You’ll be surrounded by people who are finding their passion and making something of themselves. Our location and flexible schedule allow you to take advantage of the hundreds of businesses in downtown Denver through internships and class projects. With over 300 business partnerships tied to the Business School, you’ll graduate ready and confident to enter the workforce at the job of your dreams.
As traditional media continues to struggle, companies are moving into the digital space. With that movement, things like database quality and search engine placement can make or break companies’ marketing campaigns. Adding an information systems specialization to your degree with three additional classes gives you that added edge over other marketing applicants. With this specialization, you’ll learn how to harness the power of technology to stay one step ahead of your competitors.
The bachelor of science in business administration curriculum consists of 120 hours comprised of business classes and liberal arts classes to give you a well-rounded education.
CU Denver core (34 hours)
You’ll be educated in English, math, behavioral and social science, humanities, international perspectives, and cultural diversity.
General non-business courses (12 hours)
These courses are taken outside of the Business School, but support a stronger awareness of disciplines relevant to business studies. Course topics include:
- Professional speaking
- Business writing
- Experiential learning
Business core (36 hours)
Apply your education directly to a problem facing business today. Choose between an internship, a project-based course, or study abroad for your experiential learning experience.
Your business classes will take you through the hard and soft skills necessary to succeed in business. You will also gain an international perspective of business through the required international course. Course topics include:
- Career and professional development
- Business statistics
- Business problem solving
- Managerial accounting
- Business law and ethics
- Operations management
- Business policy and strategy management
- Managing of individuals and teams
Your marketing coursework dives deep into topics such as branding, promotion, research, and strategy. Course topics include:
- Buyer behavior
- Internet marketing
- Sports marketing
- Customer relationship management
Electives and/or foreign language proficiency
Foreign language courses may be satified if you’ve taken a certain number of classes in high school. These electives give you the freedom to dive deeper into topics or courses that interest you.
In just five years, you can earn your Bachelor of Science and Master of Science degrees. You’ll apply for the Master of Science (MS) program the end of your third undergraduate year, and take two graduate courses in your final undergraduate year. Your timeline may look different as a transfer student, so speak with an undergraduate advisor early on. If you are interested in the BSBA/MS 4+1 program, you must meet with your undergraduate academic advisor about planning ahead for your Master of Science degree.
Marketing jobs are found in nearly all corporate, public sector, and non-profit organizations. Key areas include advertising, branding, digital marketing, marketing communications, product marketing, public relations, research, and sales. Segments are business to consumer (B2C) and business to business (B2B).
Marketing Job Titles
- Advertising Specialist/Manager/Director
- Brand Specialist/Manager/Director
- Content Creator/Strategist/Writer/Manager
- Creative Assistant/Director
- Chief Marketing Officer
- Digital Marketing Specialist/Manager/Director
- Marketing Data Analyst/Technologist/Manager/Director/Vice President
- Marketing Communications Coordinator/Specialist/Manager/Director
- Media Buyer/Assistant/Researcher/Planner/Director
- Media Relations Coordinator/Specialist/Manager/Director
- Public Relations Coordinator/Specialist/Manager/Director
- Sales Assistant/Representative/Associate/Consultant/Manager/Director/Vice President
- Social Media Coordinator/Strategist/Manager/Director
Visit our Careers page for more detailed information on the resources available.
Core Courses (November 13, 2019)
Value 1: Foundational Business Knowledge
Outcome: Explain foundational concepts associated with core business disciplines, including accounting, economics, finance, business statistics, operations management, business law, organizational behavior, marketing, information technology, and global strategy.
Value 2: Critical Thinking
Outcome: Analyze business problems using appropriate analytical and critical thinking skills.
Value 3: Ethical Practice
Outcome: Make ethical decisions, translating ethical principles into business practice.
Value 4: Effective Communication
Outcome: Effectively communicate a business message.
Value 5: International Perspectives
Outcome: Explain the impact of international perspectives on business strategy and operations.
Value 6: Business Technology
Outcome: Use appropriate business-related technologies to address business problems.
To demonstrate understanding of Business Concepts undergraduate business students take the ETS® Exam which contains 120 multiple-choice questions designed to measure a student’s subject knowledge in Accounting, Economics, Management, Quantitative Business Analysis, Information Systems, Finance, Marketing, Legal and Social Environment, and International Issues. More information.
Other objectives are assessed in individual courses using relevant projects, presentations or exam questions.
The cost of tuition for the BS in business administration degree is different for in-state and out-of-state students.
Residents of Western Interstate Commission for Higher Education (WICHE) states may qualify for reduced tuition rates. The Western Undergraduate Exchange (WUE) program requires students to maintain current residency of WICHE state until degree completion.
Learn more about the WUE program
If you’re worried about financing your education, the Business School offers scholarships for incoming students. Each scholarship looks at a number of different factors from academic performance to community involvement. You will automatically be considered for these scholarships when you submit your application.
$2,000 scholarship ($500/semester for 4 semesters) open to incoming freshmen who have 2.75 or higher GPA and are first-generation college students.
$2,000 scholarship ($500/semester for 4 semesters) open to incoming transfer students who have at least 24 transfer credits and a 3.3 college GPA.
Up to $10,000 scholarship (up to $1,250/semester for 8 semesters) open to incoming freshmen who have demonstrated superior high school performance and community service. Minimum 3.5 HS GPA.
$2,000 scholarship ($500/semester for 4 semesters) open to Veteran or Active Military students who have a 2.75 or higher GPA.
$2,000 scholarship ($500/semester for 4 semesters) open to high school graduates of Denver Public Schools with a minimum 2.75 GPA. Must indicate interest in Business when applying to CU Denver.
We also offer additional scholarship opportunities for current students every semester. Scholarship opportunities are based on program and course enrollment.
Many students utilize the flexibility of the degree to major in two separate disciplines. With careful planning, you may be able to add a double major without extending your graduation date. Major requirements could overlap depending on which majors you decide on.
Discover other BSBA majors that might interest you.
You can add an undergradute for-credit certificate to enhance your degree or explore a new area of interest to you.
$50 domestic, $75 international application fee
SAT and ACT optional
High school transcript or GED score
College or community college transcript – transfer applicants only
English language proficiency —international applicants only
If you are an incoming freshman to CU Denver, you can apply through either the Common Application or the Milo Application. Transfer students and international students will need to submit the Milo Application.
Incoming first-year students
CU Denver requires that students complete the Colorado Higher Education Admission Requirements (HEAR). You will not have to meet all Minimum Academic Preparation Standards (MAPS) for admission, but you will need to be completed through CU Denver coursework by graduation.
We have strong connections with other four-year and community colleges. If you have completed more than 24 hours of transferable coursework, you will be evaluated for admission on the basis of your college GPA without regard to your high school performance. If you have fewer than 24 hours, you will be evaluated based on both your high school and college GPAs. For more information and to plan your transfer, see transfer admissions in the admissions office.
You will need to begin your application through the Office of International Affairs. They will help you manage your application process.
Priority: September 15
Final: October 15
Priority: January 15
Final: March 15
Priority: March 15
Final: May 15
See yourself at CU Denver
Follow your passion
No matter your background, you’ll have access to a career and professional development course as a Business School student. Through this course, you’ll be introduced to all of the resources available to you as a student including:
- Career events
- Student organizations
- Resume and personal branding training
- Career planning
Find your people
Our students bring their passions outside of the classroom. We offer a number of clubs that give you an opportunity to build your resume and relationships with your peers at the same time.
- Beta Gamma Sigma
- Business Student Ambassador Committee
- Student Center for the Public Trust
- Marketing Club
- Sports and Entertainment Club
See your future
“I chose CU Denver and the Business school specifically because the students here really care about learning and preparing themselves for successful careers. This experience has created such a dynamic learning environment for me; there’s so much to the professional world that we don’t learn about in school.”
—Alexis Weldon, current student
Video Spotlight: Ariana Nikmanesh, BSBA Marketing
Major in what matters
A career team dedicated to you
In the heart of downtown Denver, you have easy access to hundreds of employers. Our career team has developed close relationships with quality employers and regularly brings them in for career fairs and panel events. It’s no surprise that employers have told us they prefer CU Denver students, because they know how motivated our students are to succeed.
Take the first step of many towards your future career. Our career team offers a number of services that help you:
- Gain confidence to interview and network with employers
- Find opportunities to land an internship or job of your dreams
- Create your personal brand—online and in-person
- Introduce you to business etiquette and corporate culture
Employers know we produce work-ready graduates
“CU Denver students have real-world experience and are ready to talk about their jobs. There’s a reason we keep coming back.” – S&P Global
“When I see a name tag with ‘CU Denver Business’ on it, I know that I’m talking to a high-quality candidate.” – TIAA
“Every single student has shown up excited about why we’re here. I’ve been really impressed with students’ knowledge, their preparedness, and what they are bringing to the table. It has upped the game tremendously for new hires.” – Marketo