Shawn Enriques is a visiting assistant teaching professor of marketing at the University of Colorado - Denver. He holds a PhD in Marketing and MS in Economics from the University of Wyoming, an MBA in Management from Regis University, and a B.S. in Mechanical Engineering with an Aerospace Interest from Worcester Polytechnic Institute. His professional affiliations include the American Marketing Association, the Academy of Marketing Science, The Macromarketing Society, and E-Partnership of Assessment of Readiness for College and Careers (E-PARRC). Shawn’s extensive professional experience spans over 25 years. It includes roles as General Manager, Multi-Branch Manager, District Sales Manager, and Sales Engineer at various industrial distribution and factory automation companies including Bosch Rexroth and Genuine Parts Company. He is a licensed professional engineer in Wyoming and a lieutenant commander in the United States Navy Reserve, Civil Engineering Corps. Outside of his professional life, Shawn enjoys golfing, attending learning seminars, traveling internationally, and exploring new cultures.
Education
PhD, University of Wyoming - Marketing
MS, University of Wyoming - Economics
MBA, Regis University, Denver
BS, Worcester Polytechnic Institute - Mechanical Engineering
Area(s) of Expertise
Gamification
Econometrics
Statistics
Conjoint analysis
Publications
Shawn Enriques - Google Scholar
Enriques, Shawn, and Mark Peterson. "A Consumer Vulnerability Perspective on State-Sponsored Propaganda." Journal of Macromarketing (2024): 02761467241256578.
Kreiser, Patrick, Jeffrey G. Covin, Matthew J. Fox, Ignacio Godinez Puebla, and Shawn Enriques. "The evolution of the entrepreneurial orientation (EO) construct: dominant research questions and conversational shifts." In Oxford Research Encyclopedia of Business and Management. 2023.
Enriques, Shawn, L. Steven Smutko, “Tensions in the South China Sea: A Hypothetical International Territorial Waters Dispute Case,” 2021, E-PARCC Teaching Cases and Simulations.
Awards
AMA Foundation Valuing Diversity PhD Scholarship Recipient, 2021
Research
Consumer Response to Gamification
Quantitative Methods
Macromarketing
