Dawn Gregg

Dr. Dawn G. Gregg is a Full Professor at the University of Colorado at Denver and is the Director for the Information Systems discipline. She also acts as the Director of Assurance of Learning for the Business School. Prior to her current role she has served as the Associate Dean of Programs for the Business School and as the Administrative Director of the Bard Center for Entrepreneurship. While at CU Denver, she founded and was CEO of Developing Minds Software. Prior to her doctoral studies, she was employed for nine years as a research and development engineer. Her work has been published in numerous journals such as MIS Quarterly, Information & Management, Decision Support Systems, the International Journal of Electronic Commerce, IEEE Transactions on Systems Man, and Cybernetics, and the Communications of the ACM.

Education

PhD Information Systems, Arizona State University
MS Information Systems, Arizona State University
MBA, Arizona State University West
BS Mechanical Engineering, University of California at Irvine

Areas of Expertise

• Human-Computer Interaction (HCI)
• Technology Adoption and Individual Differences
• Decision Support Systems
• Sustainability in Information Systems

Research

Dr. Gregg's research explores the intersection of information systems, digital technologies, and human behavior, with a focus on improving digital information quality, usability, and understanding user interactions with digital platforms. Her work critically examines how individuals engage with and evaluate digital information across various contexts. She has made contributions to understanding how review quality, source credibility, and consistency influence user perceptions and behaviors.  Methodologically, Dr. Gregg's work is characterized by its interdisciplinary approach, drawing on insights from information systems, psychology, and decision science. Her studies have explored how individual characteristics such as age, culture, and gender impact technological interactions, particularly in contexts involving geospatial reasoning and digital decision-making.

Currently, Dr. Gregg is developing a research stream focused on sustainability within the Information Systems discipline. This emerging work aims to introduce theoretical frameworks and empirical data that can broaden sustainability considerations across IS research practice. By critically examining how IS researchers perceive and integrate sustainability concepts, she seeks to promote more holistic and socially responsible approaches to technological research.

Selected Publications

• N. Aghakhani, O. Oh, D. Gregg and H. Jain , "How Review Quality and Source Credibility Interacts to Affect Review Usefulness: An Expansion of the Elaboration Likelihood Model" Information Systems Frontiers, 25 (4), 2023, pp. 1513-1531.
• M. Erskine, D. Gregg, and J. Karimi, "Individual characteristics and geospatial reasoning ability: a multigroup analysis of age, culture, and gender," Journal of Decision Systems, 31 (4), 2022, 451-473.
• N. Aghakhani, O. Oh, D. Gregg and J. Karimi "Online Review Consistency Matters: An Elaboration Likelihood Model Perspective", Information Systems Frontiers, 23, 2021, pp. 1287–1301.
• M. Mannino, M. Khojah, and D. Gregg, "Emerge2Maturity: A Simulation Game for Data Warehouse Maturity Concepts," Journal of Information Systems Education, 32(2) , 2021, pp. 77-91.
• M. Erskine, D. Gregg, J. Karimi and J.E. Scott, "Individual Decision-Performance of Spatial Decision Support Systems: A Geospatial Reasoning Ability and Perceived Task-Technology Fit Perspective," Information Systems Frontiers, 21(6), 2019, 1369-1384.
• D. Gregg, and M. Parthasarathy, "Factors affecting the long-term survival of eBay ventures: a longitudinal study", Small Business Economics, 49(2), August 2017, pp. 405-419
• M. Alsharo, D. Gregg and  R. Ramirez, "Virtual team effectiveness: The role of knowledge sharing and trust." Information and Management, 54(4), June 2017, pp. 479-490.
• M. Erskine, D. Gregg, and J. Karimi, "Perceptions And Attitudes Toward Online Mapping Services", Journal of Computer Information Systems, 56(2), January 2016, pp. 175-184.
• J. Imlawi, D. Gregg and J. Karimi, "Student Engagement in Course-Based Social Networks: The Impact of Instructor Credibility and Use of Communication", Computers and Education, 88, October 2015, pp. 84-96.
• M. Erskine, D. Gregg,  J Karimi, and JE Scott, "Geospatial Reasoning Ability: Definition, Measurement and Validation", International Journal of Human-Computer Interaction, 31(6),  June 2015, pp 402-412.
• J. Scott, D. Gregg and J. Choi, "Lemon Complaints: When Online Auctions Go Sour", Information Systems Frontiers, 17(1), January 2015, pp. 177-191.
• J. Imlawi and D. Gregg, "Engagement in Online Social Networks: the Impact of Self-Disclosure and Humor", International Journal of Human-Computer Interaction, 30(2),  February 2014, pp. 106-125.
• B.A. Beemer and D. Gregg, "Dynamic Interaction in Decision Support: Effects on Perceived Diagnosticity and Confidence in Unstructured Domains," IEEE Transactions on Systems, Man, and Cybernetics: Systems, 3(1), January 2013, pp. 74-84.
• B.A. Beemer and D. Gregg "Dynamic Interaction in Knowledge Based Systems: An Exploratory Investigation and Empirical Evaluation" Decision Support Systems, 49(4), November 2010, pp. 386-395.
• D. Gregg, "Designing for Collective Intelligence,"Communications of the ACM, 53(4), April 2010, pp. 134-138.
• D. Gregg and S. Walczak, "The Relationship between Website Quality, Trust and Price Premiums at Online Auctions," Electronic Commerce Research, 10(1), March 2010, pp. 1-25.
• D. Gregg, "Developing a Collective Intelligence Application for Special Education," Decision Support Systems, 47(4), November 2009, pp. 455-465.
• D. Gregg, "Online Reputation Scores: How well are they understood?," Journal of Computer Information Systems, 50(1), Fall 2009, pp. 90-97.
• D. Gregg and S. Walczak, "Dressing Your Online Auction Business For Success: An Experiment Comparing Two E-Bay Businesses," MIS Quarterly, 32(3), September 2008, pp. 653-670.
• D. Gregg and J. Scott, "A Typology of Complaints about eBay Sellers," Communications of the ACM, 51(4), April 2008, pp. 69-74.
• D. Gregg and S. Walczak, "Exploiting the Information Web," IEEE Transactions on System, Man and Cybernetics Part. C, 37(1), January 2007, pp. 109-125.
• S. Walczak, D. Gregg, and J. Berrenberg "Market Decision Making for Online Auction Sellers: Profit Maximization versus Socialization Perspective," Journal of Electronic Commerce Research, 7(4), November 2006, pp. 199-220.
• D. Gregg and S. Walczak, "Adaptive Web Information Extraction," Communications of the ACM, 45(5), May 2006, pp. 78-84.
• D. Gregg and J. Scott, "The Role of Reputation Systems in Reducing Online Auction Fraud," International Journal of Electronic Commerce, 10(3), Spring 2006, pp. 97-122.
• D. Gregg and S. Walczak, "Auction Advisor: Online Auction Recommendation and Bidding Decision Support System," Decision Support Systems, 41(2), January 2006, Pages 449-471.
• D. Gregg, "XDependency: maintaining relationships between XML data resources," Information and Software Technology, 45(13) , October 2003 , pp. 899-909.
• D. Gregg and S. Walczak, "E-commerce Auction Agents and Online-Auction Dynamics" Electronic Markets - The International Journal of Electronic Commerce and Business Media, 13(3), August 2003, pp. 242-250.
• D. Gregg, M. Goul and A. Philippakis "Distributing decision support systems via the WWW: The validation of a DSS metadata model," Decision Support Systems. 32(3), January 2002, pp. 233-246.
• D. Gregg, U. Kulkarni, and A. Vinze, "Understanding the Philosophical Underpinnings of Software Engineering Research in Information Systems," Special Issue of Information Systems Frontiers, Churchman, Courtney and Sanders eds., 3(2), June 2001, pp. 169-183.
• D. Gregg and M. Goul, "A Proposal for an Open DSS Protocol", Communications of the ACM, 42(11), November 1999, pp. 91-96.

Awards

• Outstanding Service Award, CU Denver Business School, 2018.
• Excellence in Faculty Mentoring, University of Colorado Denver, 2018.
• Dave Laube Community Impact Award, CU Denver Business School, 2011
• Faculty advisor for the Outstanding Student Chapter Award recipient, Association for Information Systems, 2009-2010 Academic Year, December 2010
• CU Denver Outstanding Educational Program Award Winner, the Information Systems Association, April 28, 2010
• Dean's Scholar Award, CU Denver Business School, 2008
• Dr. Gregg and Dr. Walczak's paper "Dressing Your Online Auction Business For Success: An Experiment Comparing Two E-Bay Businesses," was selected for the Rutt Bridges Award, Fall 2008
• Dr. Gregg's company, Developing Minds Software, received first place in the Bard Center Business Plan Competition on June 11, 2008
• Faculty sponsor for the Outstanding Entrepreneurial Activity, Research and Creative Activity Symposium Award Winner, April 2007 (Michael Erskine, student)
• Outstanding Tenure-Track Teacher of the Year Award, CU Denver Business School, 2005