Dawn Gregg

Dawn Gregg
Professor • Director of Assurance of Learning
Information Systems • Dean's Office

BUSB 6204

Dr. Dawn G. Gregg is a Professor at the University of Colorado at Denver and Associate Dean of Programs for the Business School. She also is the Director of Assurance of Learning. Prior to her current role, she served as the Discipline Director for Information Systems and as the Administrative Director of the Bard Center for Entrepreneurship. While at CU Denver, she founded and was CEO of Developing Minds Software. Before her doctoral studies, she was employed for nine years as a research and development engineer. Her current research focuses on sustainable IT research and on how to organize and share information online. Her work has been published in journals such as MIS Quarterly, Information and Management, the International Journal of Electronic Commerce, Information Systems Frontiers, and Decision Support Systems.


PhD Information Systems, Arizona State University
MS Information Systems, Arizona State University
MBA, Arizona State University West
BS Mechanical Engineering, University of California at Irvine

Areas of expertise

Decision Support Systems
Online Marketplaces
Web Data Management


Dr. Gregg's research seeks to improve the world wide web by exploring methods to improve the quality and usability of web based information and how individuals use that information. She is currently working on a research project that examines the impact of the “snob effect” on discontinuance of digital products. A second project examines electronic word of mouth (eWoM) by comparing eWoM posted in social media sites (Facebook) with that for a review site (Yelp). Specifically it compares the impact of implicit eWoM (like a check in) with explicit eWoM (a rating or review) on future eWoM activity. She is also continuing her research into "web 2.0" applications, examining the requirements for a medical tourism e-portal that can reduce information asymmetry. This project involves collaboration with doctors from the University of Colorado Anschutz Medical Campus who are working in the medical tourism industry. An important part of this research projects is the development and validation of prototype systems that can be used to demonstrate the benefits the system can provide individuals interested in medical tourism.

Publications and presentations

M. Alsharo, D. Gregg and R. Ramirez, "Virtual team effectiveness: The role of knowledge sharing and trust."forthcoming Information and Management, 2017.

M. Erskine, D. Gregg, and J. Karimi, "Perceptions And Attitudes Toward Online Mapping Services", Journal of Computer Information Systems, 56(2), January 2016, pp. 175-184.

J. Imlawi, D. Gregg and J. Karimi, "Student Engagement in Course-Based Social Networks: The Impact of Instructor Credibility and Use of Communication", Computers and Education, 88, October 2015, pp. 84-96.

M. Erskine, D. Gregg, J Karimi, and JE Scott, "Geospatial Reasoning Ability: Definition, Measurement and Validation", International Journal of Human-Computer Interaction, 31(6), June 2015, pp 402-412.

J. Scott, D. Gregg and J. Choi, "Lemon Complaints: When Online Auctions Go Sour", Information Systems Frontiers, 17(1), January 2015, pp. 177-191.

J. Imlawi and D. Gregg, "Engagement in Online Social Networks: the Impact of Self-Disclosure and Humor",International Journal of Human-Computer Interaction, 30(2), February 2014, pp. 106-125.

B.A. Beemer and D. Gregg, "Dynamic Interaction in Decision Support: Effects on Perceived Diagnosticity and Confidence in Unstructured Domains," IEEE Transactions on Systems, Man, and Cybernetics: Systems, 3(1),January 2013, pp. 74-84.

B.A. Beemer and D. Gregg "Dynamic Interaction in Knowledge Based Systems: An Exploratory Investigation and Empirical Evaluation" Decision Support Systems, 49(4), November 2010, pp. 386-395.

D. Gregg, "Designing for Collective Intelligence," Communications of the ACM, 53(4), April 2010, pp. 134-138.

D. Gregg and S. Walczak, "The Relationship between Website Quality, Trust and Price Premiums at Online Auctions," Electronic Commerce Research, 10(1), March 2010, pp. 1-25.

D. Gregg, "Developing a Collective Intelligence Application for Special Education," Decision Support Systems, 47(4), November 2009, pp. 455-465.

D. Gregg, "Online Reputation Scores: How well are they understood?," Journal of Computer Information Systems, 50(1), Fall 2009, pp. 90-97.

D. Gregg and S. Walczak, "Dressing Your Online Auction Business For Success: An Experiment Comparing Two E-Bay Businesses," MIS Quarterly, 32(3), September 2008, pp. 653-670.

D. Gregg and J. Scott, "A Typology of Complaints about eBay Sellers," Communications of the ACM, 51(4), April 2008, pp. 69-74.

D. Gregg and S. Walczak, "Exploiting the Information Web," IEEE Transactions on System, Man and Cybernetics Part. C, 37(1), January 2007, pp. 109-125.

D. Gregg and S. Walczak, "Adaptive Web Information Extraction," Communications of the ACM, 45(5), May 2006, pp. 78-84.

D. Gregg and J. Scott, "The Role of Reputation Systems in Reducing Online Auction Fraud," International Journal of Electronic Commerce, 10(3), Spring 2006, pp. 97-122.

D. Gregg and S. Walczak, "Auction Advisor: Online Auction Recommendation and Bidding Decision Support System," Decision Support Systems, 41(2), January 2006, Pages 449-471.

D. Gregg and S. Walczak, "E-commerce Auction Agents and Online-Auction Dynamics" Electronic Markets - The International Journal of Electronic Commerce and Business Media, 13(3), August 2003, pp. 242-250.

D. Gregg, M. Goul and A. Philippakis "Distributing decision support systems via the WWW: The validation of a DSS metadata model," Decision Support Systems. 32(3), January 2002, pp. 233-246.

D. Gregg, U. Kulkarni, and A. Vinze, "Understanding the Philosophical Underpinnings of Software Engineering Research in Information Systems," Special Issue of Information Systems Frontiers, Churchman, Courtney and Sanders eds., 3(2), June 2001, pp. 169-183.

D. Gregg and M. Goul, "A Proposal for an Open DSS Protocol", Communications of the ACM, 42(11), November 1999, pp. 91-96.


Dave Laube Community Impact Award, CU Denver Business School, 2011

Faculty advisor for the Outstanding Student Chapter Award recipient, Association for Information Systems, 2009-2010 Academic Year, December 2010

CU Denver Outstanding Educational Program Award Winner, the Information Systems Association, April 28, 2010

Dean's Scholar Award, CU Denver Business School, 2008

Dr. Gregg and Dr. Walczak's paper "Dressing Your Online Auction Business For Success: An Experiment Comparing Two E-Bay Businesses," was selected for the Rutt Bridges Award, Fall 2008

Dr. Gregg's company, Developing Minds Software, received first place in the Bard Center Business Plan Competition on June 11, 2008

Faculty sponsor for the Outstanding Entrepreneurial Activity, Research and Creative Activity Symposium Award Winner, April 2007 (Michael Erskine, student)

Outstanding Tenure-Track Teacher of the Year Award, CU Denver Business School, 2005