BUS-4300
Dr. Emre Ulusoy is a marketing faculty member at the CU Denver Business School, where he teaches Consumer Behavior and International Marketing. His research examines the sociocultural, philosophical, and technological dimensions of consumption, marketing, and markets, with particular interests in subcultures, identity, consumer resistance, music consumption, market co-optation, cultural fragmentation, sustainability, ethical consumption, food systems, emerging technologies, and veganism. His scholarship has appeared in journals including the Journal of Business Research, Journal of Consumer Culture, Marketing Theory, Journal of Macromarketing, Consumption, Markets & Culture, and the Journal of Marketing Management. With more than 16 years of teaching and research experience, he brings an interdisciplinary perspective and a strong commitment to critical thinking, experiential learning, inclusive teaching, and globally relevant education.
Areas of Expertise
Consumer Behavior
Consumer Culture
Subcultures
Identity and Consumption
Consumer Resistance; Macromarketing
Sustainability and Ethical Consumption
International Marketing;
Food Consumption and Food Systems
Emerging Technologies
Qualitative Research
Publications
Selected Publications
Ulusoy, E., Vicdan, H., Ekici, A., Tillotson, J. S., Hong, S., & Mimoun, L. (2024). Participatory Food Provisioning via Emerging Technologies: Revisiting Prosumption and Value Creation Beyond the Anthropocene. Journal of Macromarketing, 44(3), 582–589.
Vicdan, H., Ulusoy, E., Tillotson, J. S., Hong, S., Ekici, A., & Mimoun, L. (2024). Food Prosumption Technologies: A Symbiotic Lens for a Degrowth Transition. Marketing Theory, 24(2), 289–309.
Ulusoy, E. (2021). Elysium as a Social Allegory: At the Nexus of Dystopia, Cyberpunk, and Plutocracy. Markets, Globalization & Development Review, 5(3), 1–11.
Ulusoy, E., & Schembri, S. (2018). Subculture as Learning Context: Subcultural Music Consumption as Language, Channel, and Journey. Consumption, Markets & Culture, 21(3), 239–254.
Ulusoy, E., & Firat, A. F. (2018). Toward a Theory of Subcultural Mosaic: Fragmentation into and within Subcultures. Journal of Consumer Culture, 18(1), 21–42.
Ulusoy, E. (2016). Subcultural Escapades via Music Consumption: Identity Transformations and Extraordinary Experiences in Dionysian Music Subcultures. Journal of Business Research, 69(1), 244–254.
Awards
Selected Awards and Honors
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Research Award, BUSA Awards, Pacific Lutheran University, 2023–2024
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Karen Hille Phillips Regency Advancement Research Award, Pacific Lutheran University, 2023–2024
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Research Professorship, Youngstown State University, 2019
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Distinguished Professor of Scholarship, Youngstown State University, 2017
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Research Professorship, Youngstown State University, 2016 and 2017
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Excellence in Distance Learning, Youngstown State University, 2016
Research
Dr. Ulusoy's research explores the relationships among consumption, culture, identity, ideology, technology, and markets. His current interests include consumer subcultures and resistance, sustainable and ethical consumption, veganism and alternative food practices, emerging food technologies, consumer identity, market co-optation, and macromarketing. Ongoing projects examine technology-driven food prosumption and cooperativism, the mobilization of subcultures into social movements, consumer resistance, sustainable consumption and public policy, veganism, and the evolving relationship between subcultures and markets.
