Jingting Liu

Jingting Liu
Assistant Professor
International Business

BUSB 5210

Jingting Liu’s research interest lies in international entrepreneurship, entrepreneurial innovation, and innovation from emerging markets. Liu’s dissertation focused on the learning patterns and innovation outcomes by entrepreneurial ventures in China’s high technology industry. She was granted the Second Century Initiative Doctoral Fellowship on Chinese Studies by Georgia State University for four consecutive years.

Before joining CU Denver, Liu had extensive experience working with the Center for International Business Education and Research (CIBER) at Georgia State University. Prior to her academic pursuit, Jingting also had various professional experiences working at a marketing agency, talent agency, and educational institutions.


PhD, Georgia State University

BA & LLM, Beijing Language and Culture University

Areas of expertise

International Entrepreneurship

International Marketing Strategy

Entrepreneurial Innovation

Publications and presentations

Liu, J. (2016). Covered in Gold: Examining gold consumption by middle-class consumers in emerging markets. International Business Review, 25(3), 739-747.

Koc, O. T., & Liu, J. (2014). 15 Evolution of the export marketing literature through Cavusgil’s seminal writings. Research Handbook on Export Marketing, 334.

“Learning, product innovativeness &. Firm performance: the critical role of market learning”, 2018 Winter AMA Academic Conference, New Orleans, February 2018.

“Trio-Jeopardy: an engaging classroom activity for introductory IB courses”, Faculty Development in International Business Globalization Workshops, GSU Center for International Business Education and Research, June 2016.

“Doing Business in China—Misconceptions and New Realities”, Guest Speaker to Fast Track Master of International Business Cohort, Atlanta, March 2014.

“Evolution of the export marketing literature through Cavusgil’s seminal writings”, 2014 Summer AMA Marketing Educators’ Conference, San Francisco, August 2014.

“The Upward Mobility of China’s Middle Class—Facilitators and Inhibitors for Different Generations”, the International Conference of Middle Class Phenomenon in Emerging Markets 2013: Multi-disciplinary and Multi-country Perspectives, Atlanta, September 2013.