Lan Liang

Lan Liang
Assistant Professor

BUSB 4110

Lan Liang’s primary research interest lies in understanding how consumer perceptions and behavior evolve on online and mobile platforms, and exploring the interrelationship among marketing efforts, consumer behavior, and firms’ market performance. She approaches research from a combined methodological and data-driven perspective, where she uses techniques from statistics, marketing, and economics to address managerially relevant research questions.


PhD Marketing, University of Texas at Austin

Areas of expertise

Brand Equity
Digital Marketing
Mobile Marketing
Online Word-of-Mouth
Bayesian Statistical Methods


  • William W. and Ruth F. Cooper Endowed Presidential Fellowship in Business, UT-Austin, 2015-2016
  • College Continuing Fellowship, UT-Austin 2014-15
  • Bonham Research Funds, 2013, 2014, 2015
  • Fellow, ISMS Doctoral Consortium, 2015
  • Fellow, Doctoral Student Symposium at University of Houston, 2014
  • Deans’ Fellowship, UT-Austin, 2011-14