Assistant Professor
Marketing
BUSB 4110
Lan Liang’s primary research interest lies in understanding how consumer perceptions and behavior evolve on online and mobile platforms, and exploring the interrelationship among marketing efforts, consumer behavior, and firms’ market performance. She approaches research from a combined methodological and data-driven perspective, where she uses techniques from statistics, marketing, and economics to address managerially relevant research questions.
Education
PhD Marketing, University of Texas at Austin
Areas of expertise
Brand Equity
Digital Marketing
Mobile Marketing
Online Word-of-Mouth
Bayesian Statistical Methods
Awards
- William W. and Ruth F. Cooper Endowed Presidential Fellowship in Business, UT-Austin, 2015-2016
- College Continuing Fellowship, UT-Austin 2014-15
- Bonham Research Funds, 2013, 2014, 2015
- Fellow, ISMS Doctoral Consortium, 2015
- Fellow, Doctoral Student Symposium at University of Houston, 2014
- Deans’ Fellowship, UT-Austin, 2011-14
