Mary Lee Stansifer

Mary Lee Stanisfer
Clinical Assistant Professor of Marketing

BUSB 4100

Mary Lee Stansifer has published articles on cross-cultural consumer behavior. Her primary area of teaching has been International Marketing. She also regularly teaches Principles of Marketing and has taught Freshman Seminar: Current Topics in Business, Marketing Management, Consumer Behavior, Marketing Research, and International Management. Since 2001, Stansifer has taught several Maymester travel courses, Marketing in Spain (2 times), Marketing in Costa Rica (3), and Marketing and IT in Chile (1). Her current focus on international courses is London Calling: Sports and Entertainment Management, a two-week travel course in London (4 times). Her corporate marketing experience includes work at Calder LaTour Associates and Sterling Drug Inc.

Learning about international business has been a guiding principle in Stansifer’s career. She has participated in three faculty development programs that spend two weeks visiting businesses overseas. The programs she has been on are China and Hong Kong, Vietnam, and Southern Africa (S. Africa and Namibia). In addition, she travels when she can (England, France, Australia, Japan, Laos, Easter Island, Brazil, Zimbabwe, and Botswana) and gathers stories of consumers, photos of stores, products, and advertising.

High Impact Practices (HIP) are a major component of Stansifer’s teaching. HIP is an emphasis on student engagement. This includes freshman seminars, travel courses, global and diversity concentration, writing-intensive classes, and collaborative (teams) classes. She received two grants to participate in a semester-long HIP workshop on teaching writing-intensive, global, and diversity classes. She has been the Director of the Business School Instructional Excellence Committee since 2022.


PhD International Marketing, Northwestern University

MBA Marketing, Indiana University

BA Political Science, Spanish, Latin American Area Studies, University of Kansas

Areas of Expertise

International Consumer Behavior, Teaching in Marketing

Publications and presentations

Traci Sitzmann, Jayme Ratcliff, Andrew Vancini, Kristina Lee, Gisella Bassani, Shoshana Schwartz, Mohamad Saleh, Mary Lee Stansifer, Ersin Dincelli, Kwabena Kesse, “Workplace Training Evaluation” Oxford Bibliography, Revise and Resubmit (2024)

Stansifer, M. L., Gisella, Bassani, Saleh, Mohamad, (2024)“Book Review of Getting to Diversity:  What Works and What Doesn't by Frank Dobbin and Alexandra Kalev” Personnel Psychology, 77 (1).

Stansifer, M.L., (Dec. 2022) “Book Review: Luxury Brand Management in Digital and Sustainable Times, 4th Edition”. Journal of International Business Strategy, 7(1), 53-54.

Stansifer, M. L., Marketing Management Association Fall Educators' Conference, "Marketing International Business Courses at an Urban University," Marketing Management Association, Conference, Santa Fe, United States. (September 19, 2019).

Stansifer, M. L., Fall Educators' Conference Marketing Management Association, "Study Abroad As Experiential Learning," Marketing Management Association, Santa Fe, United States. (September 19, 2019).

Parthasarathy, M., Lane, V., Stansifer, M. L. (2015). A time-based analysis of changing consumer values in India. Journal of Indian Business Research, 7(3), 271-291.

Parthasarathy, M., Stansifer, M., Kumra, R. (2010). A Longitudinal Study of Changing Perceptions Toward an Iconic Brand in a Developing Country. Journal of Indian Business Review, 2(3), 138--152.

Stansifer, M., Weldon, R. (2003). How Can a Business Learn More About its Customers Using IT?. Stanford University Press.

"Cross-National Product Dimensions," Dimensions of International Business. ed. N. Papadopoulos. 1991.

Stern, Louis W., Adel I. El-Ansary, Roy A. Miller, Mary Lee Stansifer, and Yong June Kim, Instructor's Manual With Tests for Marketing Channels, Third Edition. 1988.

"Cross-National Product Dimensions," Academy of International Business Annual Conference. 1990.

"Cross-National Consumer Values as Measured by the Rokeach Value Survey and the List of Values,” Association for Consumer Research Annual Conference. 1990.

"Change in the Mexican American Family: The 1960s to the 1980s" AMA Workshop, Cultural and Subcultural Influences II. 1987.


Two High Impact Practices (HIP) grants, University of Colorado Denver.


Instructional Excellence Committee, Business School, Director

Marketing Club Faculty Advisor

Core Curriculum Oversight Committee, CU Denver

Persistence Committee, Business School

Academic Innovation Advisory Committee, CU Denver

First Year Advisory Council, CU Denver

Women’s Issues Committee of the Faculty Assembly, CU Denver

The Association of Marketing Theory and Practice 2024 Conference, Reviewer