On-Ook Oh
Associate Professor
Information Systems

BUSB 5014

Onook Oh's current research is derived from the practical recognition that social technologies (i.e., social media, smart phones, internet of things, artificial intelligence, etc.) have accelerated the human-machine entanglement in our everyday lives. His research investigates how inseparable techno-social dynamics emerges and how it develops into disruptive organizational and social changes, be it in a positive way or negative way, especially when a multitude of networked online public and technologies are entangled as constituents of inseparable technosocial systems.

At this moment, he has two broad research questions: (1) what kinds of inseparable technosocial routines are arising to take over previous modes of routines and (2) how the new technosocial routines are stabilized in practice at individual, organizational and social levels.

Prior to joining the current position, Oh worked as an assistant professor at University of Warwick and a research associate in the Center for Collaboration at University of Nebraska Omaha.

Areas of expertise

Social Media

Crisis Communication

Rumor Theory

Open Innovation

Assemblage Theory

Publications and presentations

(2017) Sesay, A., Ramirez, R., and Oh, O. “Digital Transformation in Police Work: A Sociomaterial Perspective on Police Body Worn Cameras (BWC),” The 50th Hawaii International Conference on System Sciences, January 2017.

(2016) Sesay, A. Oh, O., and Ramirez, R. “Understanding Sociomateriality through the Lens of Assemblage Theory: Examples from Police Body-Worn Camera,” International Conferences

(2016) Valecha, R., Oh, O., and Rao, H.R. “Crowdsourced Crisis Mapping: A Study of Information Categorization of Crisis Messages during the 2011 Haiti Earthquake,” Humanitarian Technology: Science, Systems and Global Impact 2016 Conference. Boston, MA. June 7-9 2016.

Nguyen, C., de Vreede, T., Oh, O., de Vreede, GJ, and Reiter-Palmon, R. “Participatory Engagement in Community Crowdsourcing,” (May 2015). “Participant Engagement in Community Crowdsourcing,” European Conference on Information Systems, Münster, Germany.

Nguyen, C., Tahmasbi, N., Vreede, T. de, Vreede, G.J. de, Oh, O., Reiter-Palmon, R., Hardy, S, Preheim, N., & Bowden, N. (December, 2014). “Measuring Participant Engagement in Community Crowdsourcing,” AIS SIGDSA Pre-ICIS Workshop, Auckland, New Zealand.

Nguyen, C., Tahmasbi, N., Vreede, T. de, Vreede, G.J. de, Oh, O., Reiter-Palmon, R., Hardy, S, Preheim, N., & Bowden, N. (December, 2014). “Measuring Participant Engagement in Community Crowdsourcing,” AIS SIGDSA Pre-ICIS Workshop, Auckland, New Zealand.

Valecha, R., Oh, O., and Rao, H.R. (2014). “Socio-Emotional Antecedents of Collaborative Information Processing Behavior in Crisis Situation A Study of the 2010 Haiti Earthquake,” Conference on Information Systems and Technology (CIST). November 8-9, 2014. San Francisco, CA. (The best poster award).

Nguyen, C., Oh, O., Vreede, T., Vreede, G.J. (2013). “Crowdsourcing as Lego: Unpacking the Building Blocks of Crowdsourcing Collaboration Processes,” ICIS 2013, Milan, Italy.

Nguyen, C., Oh, O., Alothaim, A., De Vreede, T., & De Vreede, G.J. (2013). “Engaging with Online Crowds: A Flow Theory Approach,” AIS SIGDSS Workshop on Reshaping Society through Analytics, Collaboration, and Decision Support: Role of BI and Social Media, Milan, Italy.

Valet, R., Oh, O., and Rao, H.R. (2013). “An Exploration of Collaboration over Time in Collective Crisis Response during the Haiti 2010 Earthquake,” ICIS 2013, Milan, Italy.

Vreede, T., Nguye, C., Vreede, G.J., Boughzala, I., Oh, O., Reiter-Palmon, R. (2013). “A Theoretical Model of User Engagement in Crowdsourcing,” 19th International Conference on Collaboration and Technology, Wellington, New Zealand.

Tarrell, A., Tahmasbi, N., Kocsis, D., Pedersen, J., Tripathi, A., Xiong, J., Oh, O., Vreede, G.J. (2013). “Crowdsourcing: A Snapshot of Published Research,” AMCIS 2013, Chicago, IL.

Kwon, H.K., Oh, O., and Rao, H.R. (2013). “An Instantaneous Online Resource Mobilization in Twitter: A Temporal and Network Analysis of the January 25th Egypt Protest 2011,” International Communication Association Conference, June 17 – June 21, London, UK.

Deng, W., Kocsis, D., Oh, O., Pedersen, J., Rarrell, A., Tahmasbi, N., Tripathi, A., Vreede, G.J.,Weerakoon, A., Xiong, J. (2013). “Conceptual Foundations of Crowdsourcing: A Review of IS Research,” HICSS 2013, Maui, HI.

Srikanth, V., Niam, Y., Rao, H.R., and Oh, O. (2012). “Investigating the Role of Twitter Service in the Egypt Social Movement,” Workshop on Information in Networks, Stern School of Business, New York University, September 28-29, 2012.

Oh, O., Tahmasbi, N., Rao, H.R., and Vreede, G.J. (2012). “A Sociotechnical View of Information Diffusion and Social Changes: From Reprint to Retweet” ICIS 2012, Orlando, FL.

Oh, O., Eom, C., and Rao, H.R. (2012). “Situated Practice View of Social Media: Sense-Making through the Twitter Service during the 2011 Egypt Revolution,” ICIS 2012, Orlando, FL.

Oh., O, Nguyen, C., Vreede, G.J., and Derrick, D.C. (2012). “Collaboration Science in the Age of Social Media: A Crowdsourcing View,” An International Meeting on Group Decision and Negotiation. May 20- 24, 2012, Recife, Brazil.

Kwon, H.K., Oh, O., Agrawal, M., and Rao, H.R. (2012). “Twitter as a Metajournalism Service: A Co- Tweet Network Analysis of the2009 Gaza Conflict,” International Network for Social Network Analysis (SUNBELT), March 12-18, 2012, Redondo Beach, CA.

Kwon, H.K., Oh, O., Agrawal, M., and Rao, H.R. (2011). “Choice of Information of Twitter News Sharing during the 2009 Israel-Gaza Conflict,” ICIS 2011, Shanghai, China.

Whitelaw, C., Agrawal, M., Oh, O., and Rao, H.R. (2011). “Using Social Media to Study Social Phenomena,” Proceedings of the Tenth Annual Wireless Telecommunications Symposium (WTS 2011), New York, New York City, April 12-16, 2011.

Oh, O., Kwon, H. K., and Rao, H. (2010). “An Exploration of Social Media in Extreme Events: Rumor Theory and Twitter during the Haiti Earthquake 2010,” ICIS 2010, Saint Louis, Missouri, December 12-15.

Oh, O. and Rao, H.R. (2010). “How Collective Problem-Solving Discourse Emerges during Extreme Events: A Rumor Theory View of Twitter of Haiti Earthquake, 2010,” Workshop on Information in Networks, Stern School of Business, New York University, September 24-25, 2010.

Oh, O., Agrawal, M., and Rao, H. R. (2009). “Information Control and Terrorism: Tracking the Mumbai Terrorist Attack through Twitter,” Proceedings of the Pre-ICIS SIM Academic Workshop, Phoenix, AZ, Dec. 14th, 2009.

Oh, O., Chakraborty, R., Rao, H.R. Upadhyaya, S. (2009). “An Exploration of Unintended Online Private Information Disclosure in Educational Institutions across Four Countries.” Proceedings of the First Annual Anti-phishing Working Group (APWG) eCrime Researchers Summit, Tacoma, WA, Oct. 19-21, 2009.

Oh, O., Chakraborty, R., Rao, H.R. Upadhyaya, S. (2009). “Exposure to Vulnerabilities through Google Hacking: An Exploratory Study of comparing U.S. and Indian Academic Institutions”, In the Proceedings of Indo-US Conference on Cybersecurity, Cybercrime and Cyberforensics, Kochi, India, August 20-21, 2009.

Publications

(2016) Nguyen, C., Tahmasbi, N., Vreede, T., Vreede, G.J., Oh, O., Reiter-Palmon, R. “A Definition of Community Crowdsourcing Engagement and Application,” Blurring the Boundary Through Digital Innovation: Individual, Organizational, and Societal Challenge. Pp.283-296. Springer International Publishing. Switzerland.

(2015) Nguyen, C., Oh, O., Alothaim, A., Vreede, T., and Vreede, G.J. “Engaging with Online Crowd: A Flow Theory Approach,” in L.S. Iyer and D.J. Power (Eds.), Reshaping Society through Analytics, Collaboration, and Decision Support: Role of Business Intelligence and Social Media (Annals of Information Systems, Volumne (18), Dordrecht: Springer.

(2015) Nguyen, C., de Vreede, T., Oh, O., de Vreede, GJ, and Reiter-Palmon, R. “Participatory Engagement in Community Crowdsourcing,” (May 2015). “Participant Engagement in Community Crowdsourcing,” European Conference on Information Systems, Münster, Germany.

Oh, O., Eom, C.Y., and Rao, H.R. (2015). “Role of Social Media in Social Change: An Analysis of Collective Sense-Making during the 2011 Egypt Revolution. Information Systems Research. (26:1), pp.210-223.

Nguyen, C., Oh, O., Alothaim, A., Vreede, T., and Vreede, G.J. (2015). “Engaging with Online Crowd: A Flow Theory Approach,” in L.S. Iyer and D.J. Power (Eds.), Reshaping Society through Analytics, Collaboration, and Decision Support: Role of Business Intelligence and Socail Media (Annals of Information Systems, Volumne 18), Dordrecht: Springer.

(Vreede, G.J., Wigert, B., Vreede, T., Oh, O., Reiter-Palmon, R., Briggs, R.O. (2014). “Information Technology for Enhancing Team Problem Solving and Decision Making,” Ed. By Allen Tucker, Teofilo Gonzalez, Heikki Topi, and Jorge Diaz-Herrera. Computing Handbook, 3rd Edition. Chapman & Hall/CRC Press.

Oh, O., Agrawal, M., and Rao, H. R. (2013). “Anxiety and Rumor: Exploratory Analysis of Twitter Posts during the Mumbai Terrorist Attack” in Rumor and Communication in Asia in the Internet Age, Edited by Gregor Dalziel, Routledge, London, UK.

Oh, O., Agrawal, M., and Rao, H.R. (2013). “Community Intelligence and Social Media Services: A Rumor Theoretic Analysis of Tweets During Social Crises,” MIS Quarterly. (37:2) pp. 407-426.

Saxton, G., Oh, O., and Kishore, R. (2013). “Rules of Crowdsourcing: Models, Issues, and Systems of Control,” Information Systems Management. 30, pp. 1-13.

Kwon. H.K., Oh, O. , Agrawal, M., and Rao, H.R. (2012). “Audience Gatekeeping in the Twitter Service: An Investigation of Tweets about the 2009 Gaza Conflict” AIS Transactions on Human-Computer Interaction . 4(4), pp. 212-229.

Oh, O., Agrawal, M., and Rao, H. R. (2011). “Information Control and Terrorism: Tracking the Mumbai Terrorist Attack through Twitter,” Information Systems Frontiers. (13:1), 2011, pp. 33-43.

Oh, O., and Rao, H.R. (2009). “Journal Self-Citation VIII: An IS Researcher in the Dual Worlds of Author-Reader and Author-Institution,” Communications of the Association for Information Systems. (25:8), 2009.

Awards

(2016) Creative Research Collaborative (CRC) Fund. University of Colorado Denver, $4,000

(2014) Academic and Professional Activities: Best poster award Valecha, R., Oh, O., and Rao, H.R. “Socio-Emotional Antecedents of Collaborative Information Processing Behavior in Crisis Situation A Study of the 2010 Haiti Earthquake,” Conference on Information Systems and Technology (CIST). November 8-9, 2014. San Francisco, CA.

(2013) – Outstanding Student Achievement Award. The School of Management, SUNY at Buffalo.

(2013) NSF (1322285): Managing Sustained Online Engagement to Solve Community Problems: An Exploration of Virtual Town Hall Meeting Systems (Sub-Contractor—Onook Oh; PI-Dr. Gert-Jan de Vreede; Co-PIs – Dr. Roni Reiter-Palmon and Dr. Doug Derrick). $360,304. http://nsf.gov/awardsearch/showAward?AWD_ID=1322285&HistoricalAwards=false

(2013) MindMixer.Com -- Crowdsourcing Data Analytics (Senior Personnel – Onook Oh; PI – GJ de Vreede) $50,230.

(2012) MindMixer.Com -- Crowdsourcing Data Analytics (Senior Personnel – Onook Oh; PI – GJ de Vreede) $104,469.

(2012) CIGREF: Toward a Maturity Model for the Assessment of Ideation Processes in Crowdsourcing Projects (In French: Vers un modéle de maturité l’évaluation des processus d’idéation dans les projets de Crowdsorucing) (GJ de Vreede, Onook Oh, Imed Boughzala, Olfa Chourabi, Yaneli Cruz). $36,960. http://www.fondation-cigref.org

(2011) NSF (1134853): RAPID – An Investigation of Information Diffusion Speed and Collective Intelligence During the Citizen Protest of Egypt and Middle East 2011 (Senior Personnel – Onook Oh; PI - Dr. H. Raghav Rao) $30,836. http://nsf.gov/awardsearch/showAward?AWD_ID=1134853&HistoricalAwards=false

(2011) - Travel Grant. Organizational Communications and Information Systems (OCIS) Doctoral Consortium, August 12-13, 2011 in San Antonio, Texas. Selected as a participant for the NSF supported OCIS Doctoral Consortium (NSF grant 11-02558). http://www.ocisphd.com/2011/01/ocis-doctoralconsortium-2011

(2010) - Travel Grant. Oh, O., Agrawal, M., and Rao, H. R. “Anxiety and Rumor: Exploratory Analysis of Twitter Posts during the Mumbai Terrorist Attack,” Proceedings of the Workshop on the Political and Social Impact of Rumors, S.Rajaratnam School of International Studies (RSIS), Nanyand Technological University, Singapore, March 22, 2010.

(2010) NSF (1037578): COLLABORATIVE: RAPID - Information processing under stress: A Study of Mumbai Police Control Room First Responders During Terrorist Attack of 11/26/08. (Senior Personnel – Onook Oh; PIs - Dr. H. Raghav Rao and Dr. Manish Agrawal) (April, 2010). $38,100. http://nsf.gov/awardsearch/showAward?AWD_ID=0926371&HistoricalAwards=false

(2009) - Travel Grant. Oh, O., Chakraborty, R., Rao, H.R. Upadhyaya, S. “An Exploration of Unintended Online Private Information Disclosure in Educational Institutions across Four Countries.” Proceedings of the First Annual Anti-phishing Working Group (APWG) eCrime Researchers Summit, Tacoma, WA, Oct. 19-21, 2009. http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=5342606

(2009) - Best Runner-Up Paper Award. Oh, O., Chakraborty, R., Rao, H.R. Upadhyaya, S. “Exposure to Vulnerabilities through Google Hacking: An Exploratory Study Comparing U.S. and Indian Academic Institutions”, In the Proceedings of Indo-US Conference on Cybersecurity, Cybercrime and Cyberforensics, Kochi, India, August 20-21, 2009. http://www.amrita.edu/cyber-workshop/proceedings.html