Zixia Cao
Associate Professor

BUSB 4201

Zixia (Summer) Cao is Associate Professor of Marketing at the Business School, the University of Colorado DenverShe obtained her Ph.D. in Marketing from Texas A&M University. Her research focuses on branding, product innovation, acquisitions and alliances, and the financial value of marketing activities. Her research appears in journals such as Marketing Science, Journal of MarketingJournal of the Academy of Marketing ScienceInternational Journal of Research in Marketing, and others. She was awarded the AMA Winter Conference Best Paper in the Analytics track and received multiple research grants. 


PhD Marketing, Texas A&M University

Areas of expertise



Marketing Strategies

Marketing-Finance Interface