Vicki Lane

Vicki Lane, Discipline Director of Marketing, Associate Professor, Program Director of Sports & Entertainment Business

Faculty in the marketing program bring unique authority and expertise as marketing and services leaders, both nationally and internationally. Collectively, across eight PhD qualified experts, the group brings 23 related degrees and over 200 years of experience that spans across numerous organizations, including Fortune 500 companies, and many industries throughout the globe. Authors of books and over 100 journal articles, including the top marketing journals, they have received numerous awards for their contributions and teaching skill. An extensive citation record is indicative of the considerable impact of their research on the marketing field. Current research interests include brand building; brand partnerships like sponsorships; brand tribes; brand valuation and financial performance; consumer behavior; crowdsourcing; digital marketing; luxury marketing; marketing sustainability; mobile payment apps; services; and innovation.

Degrees Offered: BS MS MBA Specialization Post-Graduate Certificate Graduate Non-Degree Classes